Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.
14 years of experience in digital marketing.
As a Digital Marketing Consultant, I help IT businesses build their digital marketing team that produces high-quality leads and increases customer conversion rates.
Build a strong brand while increasing lead generation and customer conversion. I will do all it takes to bring you more consumers.
Create a marketing strategy to manage your promotions. I offer marketing plans that are both strategic and tactical.
Use content for your content marketing to build awareness. Both in-house and contracted writers are available.
With the help of effective SEO services, your website will see an increase in both the number of visitors and consumers.
Create and run successful social media marketing campaign and start building a fan base of loyal customers.
I have years of experience in planning and advertising on Facebook, LinkedIn, and Google with ad reporting.
Email marketing is still very much alive with a higher open rate. I can develop successful email marketing campaigns.
Every business needs a marketing strategy. Startups work with me.
I can help you to
establish your in-house digital marketing team.
Leads came through the sales funnel. I mean qualified leads.
With all the businesses,
I've experienced great successes.
Hey, I’m Reko and I’m not an agency.
I work as a digital marketer in the IT industry. I work with IT companies to help them execute their marketing in order to grow their customer base.
If you already know that digital marketing is effective for you, I may test it and try to improve it.
Per/Hour Package
8 Hours Monthly
40 Hours Monthly
faq
An external adviser with proper marketing knowledge who provides in-depth marketing services like market analysis, marketing plan, marketing automation, and sales forecasting, etc.
The digital marketing consultant enables businesses to develop a strategy model that focuses on extensive assessment and a data-driven methodology.
Furthermore, the consultant may incorporate the advertising strategy and provide necessary guidelines for marketing operations, as well as a clear marketing plan.
One of the challenges is setting goals without knowing how or why to achieve them.
The 4 factors that help with an understanding of digital marketing consultants are as follows:
Consultants' primary task is to find the problems. The name "consultant" reflects the description of the role.
When it comes to finding successful marketing solutions, businesses and brand managers frequently search for expert consultants to solve their marketing problems.
If the company were unable to properly define the problem, then it is the consultant's responsibility to explore, identify, and make suggestions in this matter.
Appointing a digital marketing consultant differs from employing a full-time marketer.
The biggest value of the consultants is to bring the changes that the company needs. It's not about executing the job; it's about analyzing marketing goals, processes, and tracking.
The biggest benefit is to make positive changes to the marketing division, from reorganizing and hiring to developing new strategic goals and optimization strategies.
Business owners would like to hire a digital marketing specialist because they appoint consultants to get advanced knowledge and hands-on expertise.
These include optimization paid media, SMM strategy, programmatic advertising, lead generation and marketing automation.
The consultant's deep experience is important for businesses that have an in-house marketing team that needs to train for their skill development.
Consultants, unlike agencies, are free of conflict, complexity, expenses, and corporate practices.
They act as advisers and are results-driven, so they are aligned with the company's goals.
The use of consultants helps business managers to get an independent expert to examine marketing effectiveness and strategies.
The main advantage of this partnership is that it is outside of any conflict.
Ultimately, the goal to expand the business and, more significantly, to manage the marketing budget drives these key principles of how a marketing consultant could do to reform the digital marketing team and deliver advanced expertise.
Through strategy and preparation, a digital marketing consultant may assist you in growing your brand.
This is essential because marketers who prepare strategies and initiatives are likely to deliver success.
A digital marketing consultant can help you with the following:
Depending on business goals, a consultant may create a detailed, executable digital marketing plan.
This will be achieved by in-depth assessments of your existing position & primary audience.
Most likely, a SWOT analysis will be performed first.
It will show you how well you manage your company, how effective your promotion is, and where you stand in the marketplace.
Users will be created based on market research. Your digital marketing consultant will determine the ideal marketing platforms to reach your target audience.
With this data, a consultant can identify the most suitable tactics, target channels, and create a work plan to help you build your business.
Would you like to improve revenue or leads? A business consultant could also assist you to plan your marketing. Paid advertising boosts traffic and revenues. With Google ads, you can earn $2 for each $1 spent.
But Google isn't your only promotional option. A consultant can assess if Google, native ads, social ads, video ads, or other placements will generate the highest ROI.
They will also evaluate audience demographics, keywords, campaign timeline, and expense. A consultant can help you develop effective advertising strategies.
You may know your business objective. But how could you know whether or not you're moving in the right direction?
A digital marketing expert will advise you on the KPIs and metrics to measure based on your goals and plans.
They will enable you to develop a method for tracking and reporting project delivery.
They could also recommend advanced analytics and solutions. This can let you monitor business progress and make required improvements.
Partnering with an online marketing consultant also gives you a new, impartial view of your plan.
Specialists in digital marketing know the newest trends very well. So they can come up with innovative ideas that can help your company grow.
Some of the current online marketing trends include:
An online marketing consultant might be huge assistance if you would like to try something different to get a strategic advantage.
These days, digital marketing must be multi-channel. One factor is because individuals engage with brands multiple times before buying.
You can also reach additional users who prefer or use other channels.
The top digital marketing experts have experience within SEO, SEM, PPC, email marketing, as well as social media.
So they can assist you to develop continuous campaigns that work throughout multiple marketing platforms, focusing on those that work best for your intended audience.
Usually, businesses appoint a marketing consultant to assist them in getting a deep understanding of the market and their customers.
In certain situations, businesses are more interested in a third-party assessment for their marketing strategy & campaign results.
The criteria may differ depending on the type of the organization, the market, and the size of the company.
While the consulting requirement of each firm may differ, the marketing consultant's qualifications and skills may vary depending on his area of specialization.
Small companies and startups sometimes cannot afford to employ full-time marketing specialists and instead, they recruit fresher as they can afford it.
The startup can benefit from the assistance of a digital marketing specialist in developing its marketing plan.
Dedicated marketing teams are common in mid-size enterprises and businesses.
There will always be shortcomings in the marketing strategy and assessment process at some point.
The following key goals can be accomplished by hiring a consultant:
While the two titles are nearly identical, there may be significant distinctions in the industry between freelance and independent consultants.
There are a few things you should do to prepare for working with an online marketing specialist if you would like to get the most out of it:
A professional digital marketing expert will try to please you. But, unless you set clear visions from the start.
After an initial meeting, you may schedule a monthly session or pay by the hour. Explain your goals and the number of sessions required.
For example, you may want to boost blog visitors. Then a consultant can assist you in creating realistic goals.
Other expectations to mention:
A digital marketing specialist will require access to various accounts and assets to execute their duties. This is why you need a consultant you can believe.
They will first want to see previous data and reports. Accounts like Google Analytics, Facebook (for social analytics), and Twitter will need to be granted access.
You'll also need to submit business-related documents. Consider current studies on your current audience, branding standards, and the mission of the company.
Obviously, just share what you are comfortable with and important. The consultant has to know more about your business as possible and make strategic recommendations.
The growth of the digital environment expanded the number of media and platforms.
As a result, a generation of specialists emerged in social media, SEO, PPC, and content.
Over time, the consultation skills began to be divided by advertising networks, automation systems, and technologies.
As a result of this huge growth, digital marketing consultants now have a highly advanced work function and profession.
Maximize your online potential with the help of a professional digital marketing consultant.
With expertise in the latest technologies and marketing trends, a digital marketing consultant can help you reach your target audience, increase brand awareness and drive conversions.
Trust a digital marketing consultant to craft a tailored strategy for your business and achieve measurable results.
Digital marketing has changed. Organic reach will be over soon for continuous algorithm changes of social media.
Digital marketing media are becoming more complex in terms of management & paid advertising.
AI & Machine Learning are the future of technology. Even customers are changing fast, as social media users are no longer the same as 3 years ago.
Today's generation is changing, so the content, creatives, behavior, and even platforms. Social media applications, algorithms, and customized timelines are changing targeting.
Businesses must act fast or their marketing strategies will become outdated.
Everything is becoming more competitive nowadays. Everyone competes on Google & social media.
Facebook claims around 80 million smaller businesses use its free business tools. The digital generation of customers is altering all purchasing behavior.
To compete in this market, you must be ahead of the competitors and hire the greatest brains possible.
But finding full-time digital marketing specialists with advanced expertise may be difficult and costly.
The most common marketing mistake is not having a proper strategy. Interestingly, I've spoken to hundreds of companies of all sizes, and I find the most common problem is the lack of marketing strategy.
Some businesses had in-house marketing staff for years, but no real plan.
Having a successful marketing plan is not easier for businesses to prepare for many reasons.
A few of the issues related to project management and frequent marketing change.
Thus, marketing consultation is vital in determining the appropriate strategic approach by analyzing data.
The connection between marketing & sales is sometimes defined as "mission impossible."
Companies try to address this issue by integrating it with their development department.
The greatest obstacle, in the end, comes from the competition between these two divisions.
Massive investment in tech is being made today to manage the process, allowing us to follow the client journey & set up contributions.
CRMs & clouds have tried to address these problems by including advanced tracking & automation.
An expert consultant may assist with transformation strategy and execution. As a result, marketing cloud service providers frequently engage consulting firms to assist businesses with migration and training.
Management struggles with the gap between business & marketing goals. The challenges vary by type of business.
Lack of consistency within marketing & sales is the most prominent B2B problem. Big businesses may have gaps because of procedure & isolated marketing departments.
Connecting marketing with company goals is not as easy as it seems. It usually requires a lot of research, expertise, and data processing to come to conclusions.
A digital marketing consultant is an external resource with a strategic vision and marketing experience. In addition to a solid process and structure, a marketing consultant may provide vast experience.
Big data is responsible for the biggest transformation in digital marketing. Trackability changed the market, and activity is evaluated in tables and charts.
Moreover, most marketers realize that certain marketing strategies, like organic lead generation and brand building, take time.
The issue is that marketing departments spend more time reporting than coming up with new ideas.
Integrating marketing specialists with marketing strategic plans can help to evaluate performance.
Though some businesses may have a regional marketing staff, hiring in-house local marketers for every region is difficult.
Companies wanting to develop and invest in new areas are looking for local marketing specialists with strong customer and market knowledge.
Marketing consultants are basically specialists in a certain area or market with years of expertise. They can talk to the business about potential risks and opportunities.
The online marketing consultant would be an efficient solution for organizations during the early stages of developing a local marketing plan.
The most crucial stage in developing a successful marketing strategy is headhunting.
Having the appropriate digital marketing expertise is what divides any brand we have seen on the internet.
As per Steve Jobs, the right worker shouldn't need to be supervised since they know what they're doing.
Moreover, in a competitive world, it is difficult to afford the talented employees available.
Initially, employing a consultant offers numerous cost-effective advantages, such as negotiating and part-time contracts that may be completed remotely.
In most cases, the contract is associated with specific outcomes and activities.
According to a Credo survey, the average fee of digital marketing consultants around the world is $140 per hour, with 41.25% charging below $100 per hour.
The complete stack consultant is quite unusual in the online world. However, depending on their shown experience and expertise, there will always be the best consultants who are good in certain areas.
As a result, it's critical for businesses to choose a consultant that understands their interests and strategic goals.
Due to the complexities of the online world, digital marketing consulting consists of various skills. As a result, it's critical to identify one of the most vital areas to evaluate right now.
Businesses with in-house digital marketing teams may not be aware of their weaknesses. If they don't take action and update their strategy, they may not improve in marketing.
As a result, businesses are aware of the consequences of losing customers or brand positioning for ineffective marketing or poor performance management.
That is why in-house teams are looking for experienced digital marketing consultants.
When it comes to developing a successful strategy, consultants may assist organizations to fill in the gaps as well as provide marketing advice.
While skilled consultants cost more per hour than ordinary agencies but they generate more value.
Because they are only required for a few hours’ work every week or every month, they reduce cost.
Several freelancing websites report that most business owners depend on digital marketing to increase sales and profits.
Company owners are constantly seeking digital marketing specialists to assist with their marketing strategy as well as conversion metrics.
Because a high-skilled marketing consultant can minimize useless campaigns and save advertising expenses.
To be first-rate in the job of a marketing consultant, the professional must have six key skills.
The consultant profession needs deep knowledge about the target market and excellent market research abilities.
Analyzing the market requires not just prior experience, but also the capacity to conduct competitor assessments, analysis of the data, as well as brand evaluations.
Conduct detailed research of the customer base is vital to successful digital marketing consulting.
Marketing process should be segmented and trends identified by the consultant.
The first step in developing a strategic plan is to align it with the company's goals.
The ability to develop promotional strategies, create the processes, and set KPIs is the key for a successful marketing technique.
Content marketing, lead creation, remarketing and engagement, growth scaling, and tactical marketing are examples of marketing strategies that the consultant should be able to put up successfully.
While marketing channels have many categories and functions, the digital marketing specialist must master the most important platform.
Organic media like SEO, SMM, & Content Marketing, as well as sponsored media like PPC, Display ads, and Paid Social, must be included in the platforms (Facebook, LinkedIn, Instagram, and Twitter).
Video marketing, email marketing, as well as viral marketing are just a few of the primary mediums to consider.
Digital marketing runs on digital media, which requires the capability to audit, optimize, and manage.
The ability to evaluate and research into platforms like Facebook Ads, Google Ads, and SEO tools is essential to provide professional consultancy services.
The digital marketing consultant must be able to assess and optimize programs that are either planned or in progress on every platform.
In recent times, the tech capacities have extended to incorporate marketing automation AI, CRMs, clouds, and CMS.
In the business field, data-driven strategies as well as marketing are in high demand.
The primary concept of marketing consulting is the implementation of sustainable KPIs and data analysis.
Any consultant should have advanced marketing analytics & data analysis skills.
Consulting, according to the Harvard Business School, involves more than just offering to advise.
They identified a wide range of activities and practices in a study of the concept of consulting.
The consultant's primary obligations initially consist of various levels of commitments, starting from advice to process stability and constant improvement.
Finally, digital marketing consulting services are mostly involved with boosting the marketing plan in order to maintain a good profit and ROI strategy.
It's more about solving the business issues of when and why a company's marketing operations need to be designed.
It's a more complicated job than putting together a marketing strategy or platform.
