E-commerce SEO Case Study: 150% Increase in Organic Traffic
Our client is a small e-commerce business that specializes in handmade pottery items. They have been in business for over five years and have a loyal customer base.
However, they had been struggling to get organic traffic to their website, and their online presence was limited.
Campaign Objective:
Our goal was to increase organic traffic and visibility in SERPs for relevant keywords related to handmade pottery items.
Campaign Strategy:
We began our SEO campaign by conducting extensive keyword research to identify relevant keywords that had high search volume and low competition.
We used a variety of tools to identify these keywords, including Google Keyword Planner and SEMrush.
We then created a list of target keywords and incorporated them into the client’s website.
The next step was to optimize the client’s website by making technical improvements, including optimizing meta tags, improving site structure, and improving page speed. We also performed a website audit to identify any technical issues that needed to be addressed.
In addition, we focused on content creation, including publishing relevant blog posts and product pages. We used the target keywords in the content and made sure that it was engaging and valuable to the client’s audience.
We also made sure that the content was optimized for search engines by using internal linking, optimizing headings and subheadings, and using alt tags for images.
Finally, we launched a link building campaign to improve the client’s domain authority and increase backlinks.
We did this by identifying relevant websites and reaching out to them to request backlinks. We also used guest posting as a strategy to acquire backlinks from high-quality websites.
Campaign Results:
After implementing our SEO campaign, the client saw a significant improvement in their organic traffic and visibility in SERPs.
Organic traffic increased by 150%, and they achieved top rankings for multiple high-value keywords related to handmade pottery items.
In addition, the client’s domain authority improved significantly, leading to a higher number of high-quality backlinks.
Conclusion:
Our SEO campaign successfully increased the client’s organic traffic and visibility in SERPs, resulting in increased revenue and improved brand recognition.
By implementing technical improvements, creating relevant content, and launching a link building campaign, we were able to achieve the client’s goals and provide measurable results.
Our client was pleased with the results and has continued to work with us on other SEO projects.
