Boosting Local Search Rankings: A Successful Local SEO Case Study
Our client is a small retail business that specializes in selling outdoor gear and accessories. They had been in business for over 10 years and had a strong local customer base, but their online presence was limited.
They had a website, but it was not optimized for local search.
Campaign Objective:
Our objective was to help the client improve its local search rankings and drive more traffic to its website and physical store.
Campaign Strategy:
We began our local SEO campaign by conducting a thorough audit of the client’s website to identify any technical issues that needed to be addressed.
We then made technical improvements, including optimizing meta tags, improving site structure, and optimizing the client’s Google My Business profile.
Next, we focused on content creation by developing a content strategy that was targeted towards the client’s local audience.
We created location-specific pages for the client’s website that included information about the local area and the products and services that the client offered. We also created blog posts that were focused on local events and activities.
We then launched a local link building campaign to improve the client’s domain authority and increase backlinks.
We did this by identifying relevant local websites and reaching out to them to request backlinks. We also used guest posting as a strategy to acquire backlinks from high-quality websites.
Finally, we optimized the client’s Google My Business profile by adding relevant information, including the client’s address, phone number, and hours of operation.
We also encouraged customers to leave reviews, which helped to improve the client’s local search rankings.
Campaign Results:
After implementing our local SEO campaign, the client saw a significant improvement in its local search rankings.
The client’s website traffic increased by 50%, and the client saw a 30% increase in foot traffic to its physical store.
In addition, the client’s Google My Business profile was consistently appearing in the top three local search results for relevant keywords.
Conclusion:
Our local SEO campaign successfully helped the client improve its local search rankings, increase website traffic, and drive more foot traffic to its store.
By making technical improvements, creating relevant content, launching a local link building campaign, and optimizing the client’s Google My Business profile, we were able to achieve the client’s goals and provide measurable results.
The client was thrilled with the results and has continued to work with us on other local SEO projects.
