An online course in digital marketing will teach you various in-demand skills, like SEO, Paid ads, SMM, content marketing, YouTube marketing, E-mail marketing, and many other topics.

As more individuals and organizations travel to the internet to conduct business, digital marketing is gaining popularity.

Contrary to popular belief, this style of marketing encompasses a vast array of disciplines.

Certification in digital marketing in Dhaka will put you on the route to success.

This course is comprised of over 35 online classes led by eminent professionals.

In addition to these engaging seminars, users have access to premium content, simulation exams, monthly mentorship meetings, and a great deal more.

By participating in the training comprising this digital marketing course to us:

• This Digital Marketing course will help to learn your affiliate marketing, social media marketing, inbound marketing, paid marketing, search engine optimization, etc.

• You will acquire the expertise required to develop, manage, and execute integrated multi-channel campaigns efficiently.

• You can assume responsibility for your organization's digital marketing teams and initiatives.

• You will gain an in-depth understanding of how the many parts of digital marketing interact.

• You will discover the correct marketing strategy using an online platform.

Recent trends indicate that an increasing number of individuals are paving the way for revolutionary improvements in their businesses by using the online approach.

Consequently, businesses now find it difficult to navigate the vast volume of Internet traffic.

Our digital marketing certification is a quick and efficient approach for students to master a number of digital marketing subjects.

• It can assist you to enhance your organization's reputation across social media channels.

• Additionally, it might aid in building strong relationships with your target market.

• It also creates your business credibility

A 360-degree digital marketer, or digital marketing specialist, must have a solid understanding of the various disciplines covered in the digital marketing course.

Digital marketing experts bring value to a company by raising brand awareness, selling products and services, increasing online and foot traffic, and converting leads into revenues.

A digital marketing professional is in charge of developing foolproof tactics for promoting various products and services online.

A digital marketing specialist's work is not easy.

However, with our digital marketing certification, you will acquire all of the skills and information required to become a top digital marketer.

Digital marketing is the element of the marketing mix that advertises products and services using the Internet and other online-based digital technologies, including desktop and mobile devices.

Market Research

The process of establishing the viability of a new service or product by conducting direct research with potential customers.

Market research enables a company to identify its target market and obtain comments and other input from customers regarding their interest in a product or service.

Market Research Techniques

1. Personal Interviews

2. Focus On a Group

3. Analysis With The Phone

4. Survey Research

5. Online Market Research

Find the targeted audience

Market research enables you to comprehend your target market.

According to recent research, 55% of marketers were not sure that their business understood the consumer experience.

Research is a valuable tool and resource for better understanding your customers.

Digital Marketing Channel

Digital marketing channels are platforms for reaching out to your target audience.

You can inform your target customers about your brand, product, or service. This channel allows you to respond to any inquiry.

The digital marketing channel that works

• Website

• E-mail

• Social Media

• SEO Techniques

• Paid Search

• Display Ads

• Affiliate Marketing

• Video Marketing

Search Engine Optimization(SEO)

1. Introduction to SEO

Search engine optimization is a process that brings us the desired results very outcomes.

A lot of information exists on Google on any one topic. 

But the strategy that needs to be adopted so that the customer can find your online platform very easily when they search by writing something is basically Search Engine Optimization (SEO).

The process of displaying our products or websites very easily to customers is done through search engine optimization.

For example, if you want to listen to a song, you enter the name of the song when you search on Google.

Google will then show the names of 10 websites for that song. It helps in getting your website in front of customers.

Three categories of SEO exist:

• White hat SEO

• Gray Hat SEO

• black hat SEO

SEO can be classified into two categories based on the link-building process:

On Page SEO: Some work is done within the website and is referred to as Technical SEO or On Page SEO.

Off-page SEO: It is the process of acquiring multiple links to a website. Off-page SEO takes place outside of the website.

2. Keyword Research

Keyword research is the process of researching frequently used search phrases.

Include keywords that people put into search engines such as Google in a systematic manner so that your content ranks higher on a search engine results page (SERP).

Keyword research is a critical aspect of search engine optimization (SEO).

Keywords play a significant role in SEO ranking.

Google employs it when determining where to position your content in search results.

Tips for Selecting the Appropriate Keywords

1. Create a list of keywords

2. Find terms with low competition

3. Define search volume

4. Study the competitor

5. Think about the long tail keyword

Types of keywords

1. Short-tail keyword

2. Long-tail keyword

3. Short-term fresh keyword

4. Long-term evergreen keyword

5. Product defining keyword

6. Customer defining keyword

7. Geo-targeting keyword

8. LSI keywords

9. Intent targeting keywords

How to research a keyword

Step 01: Deep study with your niche

Before determining the appropriate keywords to optimize your page, it's best to go deeply into your topic or niche to gain a better understanding.

It can provide you with out-of-the-box thoughts and help you discover marketing and SEO approaches that you may not have considered before.

Step 02: Specify your aims

Your aim should be clearly stated because it will give your SEO strategy and plan direction.

The search terms you will finally utilize should be relevant to your objectives, ideally divided into distinct content marketing funnels.

Your objectives will also influence the direction of your SEO copy-writing and content.

Step 03: Create a list of relevant subjects

Based on your brand's primary category and your desired outcomes, divide your content into smaller topic buckets.

Create a list of all the brand-related topics you wish to rank for on Google.

For instance, if you specialize in men's personal care products, there are certain issues that are relevant to your business. Like,

• Mens face wash

• Enticeptic deodorant

• Male pattern baldness 

Step 04: Make a list of potential seed keywords

Seed keywords, also known as focus keywords, are crucial since they will serve as the basis for your keyword study.

They specify your niche and name your competitors.

You can now begin compiling a list of seed keywords after segmenting your major category into numerous groups of subtopics.

These terms must be associated with your various topics, but more importantly, they must be ones that your target audience could Google.

Step 05: Utilize quality keyword research tools

There is a clear advantage to studying search terms from the standpoint of your brand or business first and foremost.

It keeps you from being too engrossed in keywords and gives you a broader view on your content and SEO strategy.

Once you've determined your goals, themes, and a list of seed keywords, you can refine your search phrases using keyword research tools.

Step 06: Review the search intent

Placing in high-volume keywords used to be a pretty easy way to move a page up in the rankings.

But in modern times, it's not as easy.

In order to understand user intent, Google's machine learning search engines now compare search phrases with user queries.

The purpose or motivation behind a person's search for a certain term is known as search intent.

Obtaining a list of popular search terms associated with your brand or subject is excellent.

It is preferable to pick keywords that precisely correspond to the search intentions of your target audience.

Step 07: Find the long tail keyword

Seed keywords are frequently shorter search terms that are closely related to the core topic or category of your business.

Long tail keywords, on the other hand, are more descriptive and are frequently associated with your brand's smaller buckets of sub-topics.

Long tail keywords are considerably easier to match to your target audience's search intent than seed keywords.

Keyword research tool

Keyword research is an important aspect of modern SEO.

Whether you start writing or developing a blog, keyword research is the most essential for ranking factor.

One of the most effective strategies to generate continuous, high-quality visitors to your website is to use high-quality keywords.

I've developed a list of the best keyword research tools to assist you in conquering your content.

1. Semrush

2. KWFinder

3. Ahrefs Keyword Explorer

4. Google Keyword Planner

5. GrowthBar

6. Long Tail Pro

7. Majestic

8. Keyword Tool

9. Serpstat

10. Moz Keyword Explorer

On-Page Optimization Technique

On-page SEO is the practice of optimizing web pages to appear in search engine results pages for specified keywords (SERP).

Website owners have complete control over the site's content, making it one of the most effective SEO tactics.

Now, I will describe some crucial aspects of "On-Page Optimization."

1. Title: The text that appears in the browser's or window's title bar. Google normally shows a title tag's first 50–60 characters.

Our research indicates that you can expect approximately 90% of your titles to display correctly if you keep them to under 60 characters.

2. Meta Description: The meta description is one of the meta tags of a website.

With this meta information, admins can quickly assess the page's content and quality.

The page description is frequently included when a web page is presented as a snippet in search engine results pages (SERPs).

Meta descriptions can technically be any length, but Google usually cuts snippets to 155-160 characters.

But if the character was longer than 160 characters, the full length wasn't shown.

3.Header tag: Header tags, sometimes referred to as heading tags, are used to distinguish headings and subheadings on a website.

They range in prominence from H1 to H6, with H1 typically representing the title. Header tags increase the readability and search engine optimization of a webpage.

4. Image Optimization: Image optimization is the process of making images simpler for search engines to analyze, comprehend, and provide, which improves search ranks and visibility.

Image SEO entails enhancing an image's dimensions, file size, format, file name, and alternative text properties.

You should adhere to some recommendations for image optimization.

Let’s see;

• Unique Images

• Use Alt Tag

• Reduce Image Resolution

Some Basic Rules For Making a Perfect Content On Page Optimization 

• Keep the targeted keyword within the first 100 words

• Use the main keyword 2 or 3 in every 1000 words

• Use videos, images, bullet point 

• LSI(Latent Semantic Index)

• Use 3 to 5 sentences in a paragraph

Email Marketing

Digital marketing also includes email marketing.

Email marketing is the practice of sending consumer promotions and marketing materials via email.

In email marketing, the quality of the product is presented to the customer through specific articles or content. 

It helps to reach your message to many customers at once in less time.

Email marketing is typically accomplished in three steps:

1. Email Template

2. Email Collection

3. Email Delivery

Email Template: You have to create a template before contracting a customer via email.

You must also bear in mind that the product-related content you give to your customers must be extremely well-organized.

In order for your customers to simply learn about your product via email marketing. This is a crucial component of email marketing.

Email Collection: Email collection is a vital part of email marketing.

In order to send information about your product advertisement to your customer, you must know the customer's email address.

So the more email addresses you have, the more customers you will be able to email.

The most essential part of email marketing is email deliverability.

SMTP (simple mail transfer protocol) server is required to deliver any email. Verizon, Comcast, AOL, Gmail, Yahoo, GoDaddy, Earthlink, etc. are used to send an email.

Email Delivery: However, using these sites to send a large number of emails simultaneously is not possible.

Therefore, an SMTP server needs to be bought and set up in order to send numerous emails at once.