#1 Course by Reko A. Rahman
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You get 1:1 coaching calls with me at any time you needed.
Weekly Q and A’s
Every Friday at 10 pm, you can join my LIVE Q and A session.
why learn with me
My Mission is to help You
Become a Digital Marketer
12 years experienced digital marketing mentor and consultant with 360º skills based In Bangladesh.
Over the years, I’ve worked with established and brand-new startups. I can help you to learn and become a complete digital marketer based on my 12 years of digital marketing working experience. Give me a call.
this course is for you, if...
It’s time for you to
future-proof your career!
If you’re planning to move into or develop your career in digital marketing, there is now a huge need across this industry.
Additionally, there are many other professions in this field, all of which have relatively diverse skill sets, aptitudes, and inborn talent. Let’s learn together!
Get updated and build authority in Digital Marketing.
Learn and become a freelance digital marketer to get financial freedom.
Start developing your skills from student life and stay ahead.
Grow your business by applying the latest marketing technique.
Learn all you need to know regarding SEO to develop your online career.
Social Media Marketing
You will get an insight into the ins and outs of social media marketing.
Email is still a winner. Learn how to begin, and attract more customers.
You'll learn the useful skills required to succeed as a content marketer.
Learn to create profitable online paid campaigns for any target market.
Learn the marketing analytics and make sure your marketing is fruitful.
How do you become
A Digital Marketing Specialist In Bangladesh
Because of its massive budget allocation, digital marketing has become one of the most demanded skills for any marketing executive to allow them to get a higher income and position.
Digital marketing refers to the method of advertising services and goods online. It includes boosting marketing campaigns using emails, apps, social media, and search engines.
I recall a childhood memory involving a story.
Let’s enjoy the story.
One day, my father went to a shopping mall with me. At that moment I noticed an image of “PEPSI” and request my father to buy that drink.
It was the best marketing process at that time.
Now that the time has changed, the marketing method has evolved into cutting-edge technology.
Want to know the outcome of Digital Marketing?
Ok let’s see:
According to 2017 figures, an estimated 2.14 billion people worldwide make online purchases.
Consumers are eager to pay more for a better customer experience, with 86 percent willing to pay more.
In the next two years, 81 percent of marketers anticipate competing mostly or solely on the basis of customer experience.
Three out of four (75%) CX leaders reported observing a correlation between customer happiness and corporate objectives.
It is the optimal method for optimizing customer experience mapping and personalized content automation activities.
So, according to the above data, we can see that Digital Marketing has a significant impact on any company.
The success ratio of Digital Marketing
Here, I briefly describe the history of Digital Marketing's success below. I hope this helps you appreciate the significance of digital marketing.
So, enjoy the moment;
Google statistics show that PPC has a 200% ROI rate, returning $2 for every $1 spent.
Facebook Ads and Google Ads have the highest reported ROI rates among paid ad channels.
According to 49% of firms, organic search has the best marketing return on investment.
For every dollar invested, you will get back 36 dollars through email marketing.
According to small businesses, email marketing is the marketing medium with the highest return on investment.
More than 20% of companies claim that the quantity of leads produced is the main criterion on which they base the effectiveness of their marketing platforms.
According to marketers in this Databox, SEO and content marketing offer the best return on investment.
Almost 93% of people read the review of products before purchase.
45% of consumers buy online and pick up their orders later in-store.
Digital advertisements will enhance brand recognition by 80%.
History of Digital Marketing
Its evolution in the 1990s and 2000s transformed how brands and enterprises use technology for marketing.
Mr. Philip Kotler, Father of Digital Marketing.
In the 1990s, Digital Marketing was initially used.
The first clickable banner advertisement went online in 1994.
It was AT&T's "You Will" campaign; during the first four months after it went online, 44% of all viewers clicked on the advertisement.
In 2000, the number of internet users are increasing day by day.
Online was the first place where consumers started looking for items and deciding what they needed.
It is a live instructor-led interactive session that takes place at a set time when both participants and the trainer check-in.
The same session will be recorded, and you will be able to review, recap, or replay any missed sessions.
Globally, there is a significant demand for digital marketers, and there are several chances in nations like Australia, Canada, the United States, and India.
Companies from all sectors are looking for experts in content strategy and digital advertising.
Digital marketing is clearly here to stay, as is the need for digital marketing experts given the Internet's exponential growth in usage.
A digital marketing course currently offers more professional opportunities than any other credential, by far!
You can simply choose a profession that matches your digital marketing talents, from management to entry-level positions.
Here are the top occupations you may obtain with a certification in digital marketing specialist:
- Content Marketer
- Marketing Strategist
- Digital Marketing Executive
- Email Marketer
- SEO Content Writer
- Social Media Marketer
- Marketing Manager
- Ad Copywriter
- SEO Specialist
- SMM Specialist
- SEM Specialist
- Freelancer, etc.
An online course in digital marketing will teach you various in-demand skills, like SEO, Paid ads, SMM, content marketing, YouTube marketing, E-mail marketing, and many other topics.
As more individuals and organizations travel to the internet to conduct business, digital marketing is gaining popularity.
Contrary to popular belief, this style of marketing encompasses a vast array of disciplines.
Certification in digital marketing in Dhaka will put you on the route to success.
This course is comprised of over 35 online classes led by eminent professionals.
In addition to these engaging seminars, users have access to premium content, simulation exams, monthly mentorship meetings, and a great deal more.
By participating in the training comprising this digital marketing course to us:
This Digital Marketing course will help to learn your affiliate marketing, social media marketing, inbound marketing, paid marketing, search engine optimization, etc.
You will acquire the expertise required to develop, manage, and execute integrated multi-channel campaigns efficiently.
You can assume responsibility for your organization's digital marketing teams and initiatives.
You will gain an in-depth understanding of how the many parts of digital marketing interact.
You will discover the correct marketing strategy using an online platform.
Recent trends indicate that an increasing number of individuals are paving the way for revolutionary improvements in their businesses by using the online approach.
Consequently, businesses now find it difficult to navigate the vast volume of Internet traffic.
Our digital marketing certification is a quick and efficient approach for students to master a number of digital marketing subjects.
It can assist you to enhance your organization's reputation across social media channels.
Additionally, it might aid in building strong relationships with your target market.
It also creates your business credibility
A 360-degree digital marketer, or digital marketing specialist, must have a solid understanding of the various disciplines covered in the digital marketing course.
Digital marketing experts bring value to a company by raising brand awareness, selling products and services, increasing online and foot traffic, and converting leads into revenues.
A digital marketing professional is in charge of developing foolproof tactics for promoting various products and services online.
A digital marketing specialist's work is not easy.
However, with our digital marketing certification, you will acquire all of the skills and information required to become a top digital marketer.
Digital marketing is the element of the marketing mix that advertises products and services using the Internet and other online-based digital technologies, including desktop and mobile devices.
The process of establishing the viability of a new service or product by conducting direct research with potential customers.
Market research enables a company to identify its target market and obtain comments and other input from customers regarding their interest in a product or service.
Market Research Techniques
Focus On a Group
Analysis With The Phone
Online Market Research
Find the targeted audience
Market research enables you to comprehend your target market.
According to recent research, 55% of marketers were not sure that their business understood the consumer experience.
Research is a valuable tool and resource for better understanding your customers.
Digital Marketing Channel
Digital marketing channels are platforms for reaching out to your target audience.
You can inform your target customers about your brand, product, or service. This channel allows you to respond to any inquiry.
The digital marketing channel that works
Search Engine Optimization(SEO)
1. Introduction to SEO
Search engine optimization is a process that brings us the desired results very outcomes.
A lot of information exists on Google on any one topic.
But the strategy that needs to be adopted so that the customer can find your online platform very easily when they search by writing something is basically Search Engine Optimization (SEO).
The process of displaying our products or websites very easily to customers is done through search engine optimization.
For example, if you want to listen to a song, you enter the name of the song when you search on Google.
Google will then show the names of 10 websites for that song. It helps in getting your website in front of customers.
Three categories of SEO exist:
White hat SEO
Gray Hat SEO
black hat SEO
SEO can be classified into two categories based on the link-building process:
On Page SEO: Some work is done within the website and is referred to as Technical SEO or On Page SEO.
Off-page SEO: It is the process of acquiring multiple links to a website. Off-page SEO takes place outside of the website.
2. Keyword Research
Keyword research is the process of researching frequently used search phrases.
Include keywords that people put into search engines such as Google in a systematic manner so that your content ranks higher on a search engine results page (SERP).
Keyword research is a critical aspect of search engine optimization (SEO).
Keywords play a significant role in SEO ranking.
Google employs it when determining where to position your content in search results.
Tips for Selecting the Appropriate Keywords
Create a list of keywords
Find terms with low competition
Define search volume
Study the competitor
Think about the long tail keyword
Types of keywords
Short-term fresh keyword
Long-term evergreen keyword
Product defining keyword
Customer defining keyword
Intent targeting keywords
How to research a keyword
Step 01: Deep study with your niche
Before determining the appropriate keywords to optimize your page, it's best to go deeply into your topic or niche to gain a better understanding.
It can provide you with out-of-the-box thoughts and help you discover marketing and SEO approaches that you may not have considered before.
Step 02: Specify your aims
Your aim should be clearly stated because it will give your SEO strategy and plan direction.
The search terms you will finally utilize should be relevant to your objectives, ideally divided into distinct content marketing funnels.
Your objectives will also influence the direction of your SEO copy-writing and content.
Step 03: Create a list of relevant subjects
Based on your brand's primary category and your desired outcomes, divide your content into smaller topic buckets.
Create a list of all the brand-related topics you wish to rank for on Google.
For instance, if you specialize in men's personal care products, there are certain issues that are relevant to your business. Like,
Mens face wash
Male pattern baldness
Step 04: Make a list of potential seed keywords
Seed keywords, also known as focus keywords, are crucial since they will serve as the basis for your keyword study.
They specify your niche and name your competitors.
You can now begin compiling a list of seed keywords after segmenting your major category into numerous groups of subtopics.
These terms must be associated with your various topics, but more importantly, they must be ones that your target audience could Google.
Step 05: Utilize quality keyword research tools
There is a clear advantage to studying search terms from the standpoint of your brand or business first and foremost.
It keeps you from being too engrossed in keywords and gives you a broader view on your content and SEO strategy.
Once you've determined your goals, themes, and a list of seed keywords, you can refine your search phrases using keyword research tools.
Step 06: Review the search intent
Placing in high-volume keywords used to be a pretty easy way to move a page up in the rankings.
But in modern times, it's not as easy.
In order to understand user intent, Google's machine learning search engines now compare search phrases with user queries.
The purpose or motivation behind a person's search for a certain term is known as search intent.
Obtaining a list of popular search terms associated with your brand or subject is excellent.
It is preferable to pick keywords that precisely correspond to the search intentions of your target audience.
Step 07: Find the long tail keyword
Seed keywords are frequently shorter search terms that are closely related to the core topic or category of your business.
Long tail keywords, on the other hand, are more descriptive and are frequently associated with your brand's smaller buckets of sub-topics.
Long tail keywords are considerably easier to match to your target audience's search intent than seed keywords.
Keyword research tool
Keyword research is an important aspect of modern SEO.
Whether you start writing or developing a blog, keyword research is the most essential for ranking factor.
One of the most effective strategies to generate continuous, high-quality visitors to your website is to use high-quality keywords.
I've developed a list of the best keyword research tools to assist you in conquering your content.
Ahrefs Keyword Explorer
Google Keyword Planner
Long Tail Pro
Moz Keyword Explorer
On-Page Optimization Technique
On-page SEO is the practice of optimizing web pages to appear in search engine results pages for specified keywords (SERP).
Website owners have complete control over the site's content, making it one of the most effective SEO tactics.
Now, I will describe some crucial aspects of "On-Page Optimization."
1. Title: The text that appears in the browser's or window's title bar. Google normally shows a title tag's first 50–60 characters.
Our research indicates that you can expect approximately 90% of your titles to display correctly if you keep them to under 60 characters.
2. Meta Description: The meta description is one of the meta tags of a website.
With this meta information, admins can quickly assess the page's content and quality.
The page description is frequently included when a web page is presented as a snippet in search engine results pages (SERPs).
Meta descriptions can technically be any length, but Google usually cuts snippets to 155-160 characters.
But if the character was longer than 160 characters, the full length wasn't shown.
3.Header tag: Header tags, sometimes referred to as heading tags, are used to distinguish headings and subheadings on a website.
They range in prominence from H1 to H6, with H1 typically representing the title. Header tags increase the readability and search engine optimization of a webpage.
4. Image Optimization: Image optimization is the process of making images simpler for search engines to analyze, comprehend, and provide, which improves search ranks and visibility.
Image SEO entails enhancing an image's dimensions, file size, format, file name, and alternative text properties.
You should adhere to some recommendations for image optimization.
Use Alt Tag
Reduce Image Resolution
Some Basic Rules For Making a Perfect Content On Page Optimization
Keep the targeted keyword within the first 100 words
Use the main keyword 2 or 3 in every 1000 words
Use videos, images, bullet point
LSI(Latent Semantic Index)
Use 3 to 5 sentences in a paragraph
Digital marketing also includes email marketing.
Email marketing is the practice of sending consumer promotions and marketing materials via email.
In email marketing, the quality of the product is presented to the customer through specific articles or content.
It helps to reach your message to many customers at once in less time.
Email marketing is typically accomplished in three steps:
Email Template: You have to create a template before contracting a customer via email.
You must also bear in mind that the product-related content you give to your customers must be extremely well-organized.
In order for your customers to simply learn about your product via email marketing. This is a crucial component of email marketing.
Email Collection: Email collection is a vital part of email marketing.
In order to send information about your product advertisement to your customer, you must know the customer's email address.
So the more email addresses you have, the more customers you will be able to email.
The most essential part of email marketing is email deliverability.
SMTP (simple mail transfer protocol) server is required to deliver any email. Verizon, Comcast, AOL, Gmail, Yahoo, GoDaddy, Earthlink, etc. are used to send an email.
Email Delivery: However, using these sites to send a large number of emails simultaneously is not possible.
Therefore, an SMTP server needs to be bought and set up in order to send numerous emails at once.
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