Paid Ads Boost Burger Business CTR 50% – Case Study
In this case study, I will show you how can I increase Kai Burger CTR 50% using paid ads.
Kai Burger, which was founded in 2019, is Korea’s fastest-growing hamburger chain.
It has a number of outlets and is well-known for its high-quality standards.
The Major Challenges
- Increasing brand recognition in Korea
- Acquiring leads using online marketing
- Making available deals more visible
- Evaluate the impact of the display on brand exposure
The Solutions
It’s difficult to raise brand recognition, especially when you’re attempting to attract a certain demographic.
I implemented conversion tracking after work began.
The account was monitored using a variety of web analytics and AdWords data, while competition and market research was conducted in preparation for the next phase.
I restricted this campaign to Korea and adjusted it according to working time (Geo-Targeting).
This Google ads campaign enables immediate online sales and the capture of valuable consumer behavioral data.
For the banner ad, I promoted products on too many websites all over the internet. Every ad size and type has its own ad version.
I choose the placement targeting plan to target the right audience by choosing particular website URLs, such as food-related blogs as well as the most renowned informational sites.
I used the Google Display Network to run many campaigns, each with its own set of messaging and offers.
The Final Outcomes
Customers were monitored using re-targeting marketing strategies after the advertising brought traffic to the site.
And the numbers speak for themselves: by displaying adverts to users after they left a website, Google Ads income increased by 30%.
I adjusted the number of times ads were shown to users, allowing me to both attract new visitors and reconnect those who had previously visited the website.
